Tag Heuer keeps Tiger Woods as Amabassador
–Tag Heuer Keeps Tiger Woods, Will “Downscale” His Presence 
Sounds like the guys at Tag are going to keep their relationship with Tiger “Woman-Eater” Woods. I don’t really have a comment positive or negative. I personally things its overly done and i’m sure there are plenty of other ambassadors and world icons that have committed adultery. Nobody’s perfect. But whatever. At least we know they’ll still have the Tiger Woods watches.
It has not been an easy holiday season for mega super athlete Tiger Woods. After news got out about his possible extra-marital affairs and the resulting fiasco surrounding it, the squeaky clean celebrity now has a new angle to his personality. Still, I think he handled the media conference aspects of it much better than others have in the past.
“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation”
One of Tiger’s most popular sponsors is watch maker Tag Heuer – who has recently announced their dedication to sticking with the man who has likely been good for their business. Tag Heuer, while a Swiss watch maker, is French owned (by LVMH). While they may pause or delay advertisements in the immediate future, expect to see lots more Tag Heuer ads involving Tiger Woods, a baseball cap, a golf club, and a watch in the near future.